SEAHAWKS 12 CLUB
THE NFL GOES INTERNATIONAL! Delivering a new brand to market has its challenges but bringing an existing brand to a new market can be even more complex and challenging. We were asked by client HMS Host to deliver such a project; the Seattle Seahawks "12 CLUB" restaurant planned for the SeaTac airport.
WE WORKED CLOSELY WITH THE SEAHAWKS to understand every nuance of their brand. We experienced the gridiron at grass-level, stood in the tunnel when the team roared onto the field, sat in the locker room and ate in the teams dining room at their training facility.
WE SPECIALIZE IN PROFESSIONAL SPORTS so capturing and creating a true Seahawks Branded Experience & Environment was a perfect fit. Upon entry patrons pass under a sixty foot reproduction of the iconic Century Link Field arch. The Seahawks Mission Statement is displayed front and center as well as a larger-than-life bronze sculpture of Seahawks #71; Walter Jones; future inductee to the NFL Hall Of Fame. The interior of the restaurant has multiple brand touch points including a signature Mike Holmgren play displayed on the ceiling in neon, seating made from authentic NFL football leather, direct live feeds from the Seahawks training facility, practice fields and a hi-definition Seahawks History timeline, a signature specialty of our design practice.
THE SEAHAWKS 12 CLUB opened in August of 2011 to rave reviews and has fast become a favorite must-stop for airport goers and Seahawks fans alike.