SPOKANE INDIANS BASEBALL
SALES AND PER CAPS UP 90%!
It's all about the numbers and the numbers are in. The Spokane Indians carefully tracked the performance of their new retail store and the results were well beyond anything they had expected. At the end of the 2013 baseball season retail merchandise sales increased 91% and Per Caps were up 92%. Proof positive that when you show the customer that you take your brand seriously enough to invest in it (in this case, the investment was the building of the new team store) they will invest in your brand in-kind and do so in a big, big way!
NEW SPOKANE INDIANS TEAM STORE OPENS!
For the first time in the one-hundred year history of the Spokane Indians Baseball Club the team had decided it was time to build a professional caliber team store. With $3.5MM in new stadium upgrades ready to greet the 2013 park patrons team owner Bobby Brett wanted something that would dramatically heighten the Spokane Indians brand and dramatically increase retail merchandise sales.
THE TEAM CALLED THE BRANDING EXPERTS AT BSR!
Having worked with BSR in the past the team knew that BSR specializes in delivering high impact retail on a budget. The goal was to design, build and deliver a completely outfitted team store in record time. Time was tight, only 40 days till the opening of the season. And the budget was even tighter. When we sat down with the team to review the numbers we knew there would be challenges ahead. But you know what they say about challenges - a challenge is only a problem that you haven't invented a solution for yet!
BSR ARE EXPERTS IN RETAIL AT ANY SCALE and took on the challenge to meet both the clients time line and budget. The store design, retail convection, fixture plan and in-store branding & messaging were designed and approved in less than a week. Great care was taken to increase the "surface area" of the retal to it's maximum efficiency while the convection planning did it's job by directing customers to the higher value retail merchandise located strategically throughout the store. BSR engineered and built custom retail fixtures designed for economy and speed of manufacture but not cutting corners on look and feel. And the branding of the store was rich and elevated utilizing everything from wall super-graphics to custom-blown neon. The Spokane Indians Team Store, now open for the 2013 Indians baseball season. As their team slogan says “Take me out to the ball game!”