Seattle Children’s Hospital has long been recognized as one of the premier pediatric research and care facilities in the country. So when Seattle Children’s wanted to sponsor a space at Safeco Field, the home of the Seattle Mariners, naturally they called BSR to design and build it. We are experts at helping clients make the most of their brand and that goes for branded sponsor spaces as well. Helping sponsors transform public venues into meaningful brand experiences is one of our specialties.
The space is the Seattle Children’s Moose Den, a photo-op spot for families and kids to come and have their picture taken with the Mariner Moose. This would be a great place to increase awareness around the Seattle Children’s mission. Great care was taken to blend the Children’s message into this overtly baseball-oriented space. Fans come to the ball park for a baseball experience so designing a space that would carry the Children’s message while leaving the baseball experience in tact was critical.
The vehicle for communicating the Children’s message would be art. Seattle Children’s has long known that art helps provide a comfortable, healing environment in which to give and receive care to children. Through new finishes, lighting, branding and dimensional panels the Children’s message was played out sans-text through large colorful wall murals, just like the ones found throughout the Children’s campus. The theme of the art was things found in nature; plants, animals, earth, sky and water. And the message it shares, in this space designed for kids and families is a language all it’s own and universal in its experience.
The entire Seattle Mariners organization takes the role of community leadership very seriously. The ballclub is in a unique position to connect the team with worthwhile endeavors, community partners and fundraising activities that make significant contributions to the Pacific Northwest. It is the goal and responsibility of the organization to be a community leader. Mariners Care, the team’s non-profit foundation, helps raises over one million dollars annually for various charities and community projects.